SXSW | the neighborhood

SXSW is 3 weeks away.  per usual, SXSW is kicked off with interactive, film, and ending with music.  two years ago, a fashion segment was introduced called style X , by founders john spearman and jon patillo. this year they are repackaging it as an unofficial event and breaking off the official relationship with SXSW.  

with the new appellation, the neighborhood, it will have a similar format as style X:  showcases, upcoming designers,  lifestyle brands, street style, boutiques, and speakers all on 2nd street district in downtown ATX, from march 11- 14, 2013.  you can catch this unofficial even smack dab in the middle of the official ones.  for further updates follow them on twitter @neighborstyle.